Having a logo is an essential part of any company. Although there are many reasons that you should have a professionally designed logo for your business, I believe these are the top three most important reasons your business needs a logo:
1. First Impressions Matter
Have you ever been to a website with a logo that didn’t look professional? What did you think? When people come to your website you only have a split second to catch their attention and make them stay. Your logo sends a message to your potential clients. What do you want your logo to say about your business? That your business is run out of your dining room and presentation is not important to you? Or that your business is the real deal and you care about how the world perceives you?
2. Presentation is everything
A professional logo builds trust in your brand. Once people come to your site and see a logo that shows that your business is professional, memorable and well thought out they are bound to start trusting you. A well designed logo shows that you are invested in your business. When you show your potential clients that how they perceive your company matters to you they will start to understand that you are invested in building a quality business.
3. You want to stand out from the crowd
Being memorable is what matters when it comes to getting and keeping clients. When you have a logo that shows your professionalism and communicates your company values you will blow your competition out of the water (especially if they have an unprofessional logo). A well designed logo should help you stand apart from your competitors by showing that your company has a mission and a vision and that your company takes business seriously and that you are memorable and credible.